The Michael Schumacher World Champion Tower, inspired by the geometrical order of a snowflake and the aerodynamics of a Formula 1. It is designed by LAVA (Laboratory for Visionary Architecture), the first project of a series of branded towers, a new concept by PNYG:COMPANY, a company focused on branding.

The building features an iconic silhouette and a facade characterized by vertical slots with private balconies. A series of reflective fins generates a vertical dynamic and gives the building a constantly changing appearance. The fins track the sun, control the solar shading and dissolve the rationality of the plan into a continuously evolving building volume. The facade’s continuous surface enables curvature with a lot of repetition and the potential for standardization in the building process. State-of-the-art engineering and innovative materials will be used to achieve a fully sustainable performance.

The building will start at the beginning of 2009 and will complete around June 2011.

More pictures after the break.

:: Michael Schumacher World Champion Tower

[via Archdaily | Gizmodo]