These days it’s hard to sell a product if you do not let someone famous to endorse it. Once you do, your product would look rather ‘premium’. But this new Stretch headphones are real premium headphones. Produced by Philips with partnership from O’Neill, here are four new durable headphones that will blast your ears.

The Stretch headphones (pictured above) are the toughest of the bunch (says Philips), constructed from an ultra-durable, temperature-resistant, and awesome-sounding cushion material called TR 55LX that claims to have a surface hardness six times greater than the polycarbonate stuff found in most headphones. The Snug series boasts “bold graphics” and can fold flat for portability, while the in-ear Covert buds brings an iPhone and iPod controller. Last, and apparently least, is the “stylish” Specked with tangle free cord. All are said to have been tested by the “toughest O’Neill team riders.” As proof, O’Neill is trotting out Jeremy Jones, Mark Mathews, and Ane Enderud to endorse these new audiophile-level headphones.

These headphones might not be suitable for you if you do not know even the slightest who they are, or your ears takes all music and melodies as sounds, just sounds. Sadly there’s no price being mentioned, but I’m sure they’ll be priced ‘decently’ since they are ‘premium-ed’. Arriving in US and Europe this month, so… anytime now.

SOURCE via Philips