Lexus has been pursuing perfection all this time. You’ve seen how their supercar LF-A breaks a glass using a note produced from their exhaust’s sound. Now, Lexus is using their latest sport sedan, the Lexus IS to solo drum ramming! I always respect those that gives in everything that they have to create a wonder advertisement, with creative ideas and amazing engineering. The end results are always mesmerizing. Check out the video after the jump.

“We wanted to create a dynamic way to illustrate the IS’s agility on the road,” said Dave Nordstrom, vice president of marketing for Lexus. “Our engineers strive to develop innovative technology that provides the driver with an exhilarating experience. The concept of creating a music track using drums, levers and the IS showcases the car’s precision on the road and offers viewers both an auditory and visual feel for the excitement of getting behind the wheel of an IS.”

In their latest ‘stun’ to advertise the new 2011 Lexus IS, the new advertisement will highlight the precision handling of the IS sedan, fitted with F-sport parts, by pulling together a team which includes composers, a mathematician, and a stunt driver. This can well be a sweet clip of music and driving going hand in hand. Check out how the ‘Ultrasonic Blue’ Lexus IS does the beat! And, my oh my he’s good!

Designing the Beat
With the help of a team of music composers, a mathematician and a skilled stunt driver, the IS’s precision performance was put to the test.

First, Lexus worked with a music production company to compose and design the music track. Next came the challenge of translating sheet notes on a page into a physical track for the car to maneuver. “We had to figure out how to lay out a track that would allow the car to really play a beat,” said Nordstrom. To accomplish this, Lexus enlisted a mathematician from a leading university to determine how and where to place the drums based on calculations of the car’s speed, the beat of the music and the space allocation on the course.

The third step was to work with a production designer to create a system of levers that would set off the drums when the wheels of the vehicle rolled over them. This task required a precise vehicle and skilled driver to ensure a beat that was accurate within fractions of a second.

Finally, Lexus selected a professional stunt driver, Eddie Braun, to meet the challenge of wielding the IS on the course so precisely that it would hit its mark, every time. Braun utilized the vehicle’s performance technology to meet the demands of the course while relying not only on the speedometer to measure speed, but by simultaneously listening for the tempo.

The result of the IS’s precision? Music to anyone’s ears. “The first time it all came together on rehearsal day, the crew burst into applause,” added Nordstrom.