This is an ad for Pedigree, which I assume most of you will know what that is: your best friends’ favourite food. What makes this ad unique in its own is the slow-motion recording of the dogs jumping, and catching the ‘awsm’ dog food that they loved so much. This was made possible thanks to the Phantom camera which recorded everything at 1,000fps.

This is an ad for Pedigree, a supermarket dog food brand, and it features a series of mesmerizing slow-motion images of dogs jumping, shaking, and catching treats. The director shot it using a Phantom camera at 1,000fps. The Phantom camera is able to shoot 1920 x 1080 (full HD if you don’t get that) in 1,000fps. Crazy stuff.

The Phantom HD GOLD allows you to select any frame rate from 1 to 1,000 fps in increments of one frame-per-second at HD resolution. Shift the frame rate a little and move the scene to a slightly future viewpoint. Or shift the frame rate a lot and move the scene to some long passing moment in time. With the Phantom HD GOLD camera’s shutter, variable to 1/500,000 second, and radically adjustable framing rates, you have seamless control of the duration, speed and time of a story element. But of kush, this is not your average home HD camcorder as the price ranges from $50,000 to $150,000 pending on your selected models and configurations. Hollywood stuff, actually.

SOURCE via YouTube