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BMW upgrades its iDrive system with lots of Apple, and some others.

September 20th, 2010        

BMW upgrades its iDrive system with lots of Apple, and some others.

When you’re a luxurious car maker, you’d expect your customers to want some geeky luxury in their rides too. To BMW, Apple is luxury, and throwing a number of funky features Apple-related would help a lot in their sales. That’s right; BMW has updated its iDrive in-car computer system with a few new features mainly to do with connectivity through its ConnectedDrive system.

With the help of Google’s Panoramio service, BMW’s iDrive’s navigation module will download images of the destination to provide the driver with additional navigational aid. The navigation module can also provide drivers with current weather and temperature information updated at two-hourly intervals, at map scales starting from 1cm to 20km. Of course, these new features will roll out in Europe first, joined by the rest of the world soon enough.

BMW upgrades its iDrive system with lots of Apple, and some others.

There’s also a feature called iPod-Out, which allows display and control capability for iOS 4 devices using the on-board monitor and vehicle controls, including custom playlists, and the Genius function. BMW says they’ve changed the way they interface with iOS devices to the new iPod-Out system to ensure future devices can be used with the vehicle on a long term basis. iDrive’s audio player can now also display Cover Art on the on board monitor. Since there’s support for iOS 4, then most probably your iPad with iOS 4.1 will feel very much at home in here.

BMW upgrades its iDrive system with lots of Apple, and some others.

For BlackBerry users, the BMW iDrive will now be able to access your phone’s emails via Bluetooth. Emails can be viewed on the control display or be read out via a text to speech feature so you don’t have to take your eyes off the road. The first BlackBerry to support this feature from launch is the Pearl 3G 9105. You can also access your calendar entries, SMS, tasks, and memos, not only from your BlackBerry but from a list of compatible smart phones. Not sure what they mean though. Any image file accompanying a stored contact can be displayed on the on-board monitor, for example when there is an incoming call, so you will instantly know if your wife’s calling you when you’re happily cruising with your ex.

For the F01/F02 7-Series, BMW has now added a full-fledged telephone to the car so you do not need to pair your phone to the car via BlueTooth to access telephony services now. You can use the phone via a cordless handset integrated into the centre console of the rear compartment. Nifty stuff for the executives.

BMW upgrades its iDrive system with lots of Apple, and some others.

Next, BMW has finally caught up with the many other manufacturers offering on-board Wi-Fi services. The Wi-Fi access point uses an internet connection from either a mobile phone that supports SIM Access Profile integrated into the vehicle using a snap-in adapter, or a SIM card drawer which you can insert a data-enabled SIM card. The car switches between UMTS and GSM frequencies – sadly no HSDPA here. Interestingly, BMW says the Wi-Fi hotspot function is available as a retrofit function for all current BMW models as long as it is equipped with the latest generation of iDrive and has the mobile phone preparation with Bluetooth interface option.

BMW upgrades its iDrive system with lots of Apple, and some others.

Undoubtedly one of the gadgets that a BMW passenger will be using in the backseat is one of those new iPads, so BMW is cashing in by selling a ‘luxurious’ iPad holder, which is an add-on to the optional Travel & Comfort System, which functions as the base carrier where holders can be hooked on. This Travel & Comfort system will debut with the new BMW X3 and will be available for all other models from spring 2011 onwards. The iPad holder can be turned 90 degrees for a vertical or horizontal display, and tilt angle can be adjusted in the vertical mode. Sounds promising enough to me.

BMW upgrades its iDrive system with lots of Apple, and some others.

Lastly, there is something for vehicles that are not equipped with iDrive. BMW seems to be suggesting you to use your iPhone as a replacement for the missing iDrive system. What’s more, they’ll even provide an “extremely high-quality BMW Station for the Apple iPhone” for a price, in order to make your iPhone as exclusive as the iDrive system. The “high-quality” BMW Station can be easily equipped to the 1-Series, 3-Series, Z4, X1, new X3 and outgoing X3. It allows the iPhone to be docked without any visible cable connections and also comes with a handsfree kit with a directional microphone, a radio mute function for incoming calls, and a charging function.

To complete the whole pseudo-iDrive experience, BMW will be releasing an iPhone app soon called BMW Link, which is sort of an in-car interface for your iPhone. Other than your usual telephony and music player functions, BMW Link also offers certain services from BMW ConnectedDrive such as breakdown assistance. So, is the BMW ‘the car’ for you Apple lovers? Well, driving from Point A to Point B has gone lots more ‘advance’ and complex thanks to BMW. Sure gives the thief another reason to break into that heavily tinted 7-series BMW. Who knows, you might get an iPad and iPhone too.

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