The BlackBerry App World hasn’t been very successful if you compare it with the other fruit company’s version, and the robot’s version. What’s more, there’s also the new 7’s version too. Things aren’t looking pretty good for the BlackBerry, but RIM isn’t giving up just yet. They’ve promised some new measures to woo new developers, while making the lives of current ones somewhat easier.

Some of those initiatives have already been rolled out — like new payment options — while others including a free analytics service will become available to developers in the coming weeks and months. As RIM’s head of application development, Alan Brenner, explains to The Wall Street Journal, RIM has been working for the past two years to make BlackBerrys more developer friendly, and he now says that “we’re so there.” They may not be quite as close as they think, however, as the WSJ also spoke to a number of developers who used words like “horrible” to describe the current state of things, while leading mobile game developer PopCap Games even went so far as to say that “RIM today is not really on our radar.” Are you there yet RIM?

SOURCE via Wall Street Journal