Pac Man, Cruze style

General Motors seemed to love classical arcade games, as they go back to our sweet old childhood in their latest advertisement for their little new compact sedan. Well, there’s no harm in playing Pac Man when you’re trying hard to sell your latest global car, since nearly the whole world knows Pac Man game, I think.
This is done by a Chinese ad agency, with lots of cool gadgets (I see iPads, I think), and some LEDs that turn off once the ‘Pac Man’ pass by it. A large room serves as the stage for a full-size representation of the Pac-Man universe. A white Chevy Cruze plays the part of Mr. Pac-Man while a series of Black Cruzes represent the ghosts.Cute stuff. I really love it when creative teams come up with creative ideas for advertisement.











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