Well, it’s obvious that Google TV is a revolution for your living room as it bridged your television with the Internet. Out of fear, ABC, CBS, NBC, and Fox have blocked Google TV. Now why is this so?

Web advertising is worth a lot less than regular TV advertising. The ads for 30 Rock on Hulu or NBC.com dump a lot less change into NBC’s pocket than the ones that run when 30 Rock airs on the network. So if you’re watching broadcast content on your television, broadcasters want you to watch TV ads, not web ads.

That’s the short version. The longer version is breaking down the conceptual barriers between media—where it doesn’t matter where a video comes from, some indy producer on Vimeo or a giant studio—is a scary long-term prospect. These lines, between “quality” content produced in the old-school system and a really slick piece of viral video are important for Hollywood to maintain. So don’t expect them to line up to help erase it. At least until there’s a way to make sure they get paid.

However, Google’s not sitting quietly for them to boycott Google’s latest product. Report has it that Google’s in discussion with them for some solutions.

SOURCE via Reuters