Princeton thinks that you can’t remember well if the font is too easy to read

Can’t remember just what you read at your Kindle half an hour ago? Well, nobody said that you must memorize the whole Harry Potter books, but don’t you find it odd that you can’t recall just what you read? A Princeton study entitled “Fortune favors the bold (and the Italicized)” (their emphasis) has shown that readers retain information more reliably when they are challenged with so-called “disfluent” fonts (like the top one above). This surely goes head-on with the belief that easy to read text is easier to remember and should give typographical titans something else to ponder when placing text upon a page character by character. Well, something more challenging, not something that’s impossible to read.
Now if you look at e-readers, most of them utilizes standard fonts that cannot be changed, and most of the fonts that they use are in the “fluent” side. Yes, Princeton believes that you can’t remember well what you’ve read in your Kindle. The solution is, of course, to add more and broader font support to the devices, something we’d love to see regardless of scientific merit. Until that comes to pass try holding your Kindle at odd angles or squinting. Logically that should help improve your memory.
SOURCE via Daily Mail











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