It’s been known for quite some time, but now it goes official. After having their “M” performance division, the Germany luxury car marque BMW is preparing a new and electrifying division under the prefix “I”, a sub-marque much like the company’s M cars. This time around, it’s highlighting new technology to create cars that are “good for us” while also being “good for our planet.” It’s what the company calls “premium mobility,” cars for daily commuting that will let you “enjoy the finer things in life” without killing the planet in the process.

The first two cars are the i3 (formerly known as the Megacity) and the i8 (the auto formerly known as Vision EfficientDynamics), both of which are said to be as fun to drive as a current car but much more efficient thanks to composite construction and electrified powertrains.

Additionally, the company is also working with the My City Way apps, which cover 40 cities in the US and that many abroad, offering traffic cameras, POIs, and even public transit info — a little too massive for a car company imo. BMW is expecting these iCars to come as early as 2013, coyly specifies that three is neither the smallest number nor eight the largest, meaning we should expect other models to fill that gap — just like the company’s current alphanumeric lineup.

Right, let’s get ready to hear a massive lawsuit flying around from Apple and Intel and BMW.