Home > Cool n Fun > Hot Wheels holds 3D race on side of historic Aussie building

Hot Wheels holds 3D race on side of historic Aussie building

March 21st, 2011        

Hot Wheels holds 3D race on side of historic Aussie building

Do you own any hot wheel toys? Ever dream of them becoming real life and racing in some ridiculously scary and dangerous tracks like the toys themselves? Well, Hot Wheels has teamed up with an Amsterdam-based company called Muse Digital to create a 3D commercial that can be projected onto buildings. In this case, Hot Wheels had Muse make them a 3D, computer-generated virtual race between four of its iconic models.

What cool is that the race was projected onto the side of the historic Sydney Customs House. So advanced are the projected 3D graphics that the building appears to get destroyed throughout the course of the race as if the race is real, as familiar orange track bursts through the walls and a number of other calamities follow.

SOURCE via Muse Digital (YouTube)

Author:
 
  • http://2dayblog.com/2011/04/08/hyundai-accent-hanging-on-a-wall/ Hyundai Accent hanging on a wall? | 2dayBlog

    [...] mapping display commercial. Check out the commercial video below. What I can say is, it looks bloody familiar, yet [...]

  • http://lriclients.com/hyundai-accent-hanging-on-a-wall lriclients | Best Technology out there! – Hyundai Accent hanging on a wall?

    [...] mapping display commercial. Check out the commercial video below. What I can say is, it looks bloody familiar, yet [...]