Mitsubishi has announced that the company is downsizing its TV operations department. The Japanese company is closing some of its offices and leaving the LCD TV business entirely. However, as the only company still selling rear projection sets to consumers, a letter from senior VP Cayce Blanchard (included after the break) indicates the plan is to focus on selling DLP and Laservue TVs in sizes above 73-inches where its flat panel competitors rarely reach, which seemed sensible. It will also continue selling projectors, display walls, printers and large public display screens to other companies and corporates.

CAYCE BLANCHARD

SENIOR VICE PRESIDENT, CORPORATE COMMUNICATIONS

AMERICAS CORPORATE OFFICE

March 18, 2011

Mitsubishi Digital Electronics America, Inc. is restructuring the company and refocusing its business

strategy to offer a wide range of visual solutions for large-screen devices.

 

The goal is to reclaim our position as the “large screen” company. To that end, on the Audio Visual (AV) side of our business, we will manufacture and sell micro-display projection televisions (MDPTVs) and Laservue televisions in sizes 73″ and above. On the Professional Visual Systems (PVS) side, the company will concentrate on projector sales, display wall, printers and large public display screens. It also plans to expand its PVS business to Central and South America.

 

MDEA plans to exit the LCD-TV market entirely. Mitsubishi Digital Electronics America will reduce its workforce accordingly. Its offices in Ontario and Braselton will close. All services will relocate to Irvine, CA. Its factory in Mexicali, Mexico will reduce its workforce as well. The factory will continue to manufacture and assemble large-screen televisions.

 

The company is evaluating its dealer network to match its new product offerings to appropriate distribution channels.

SOURCE via TWICE