At current time, companies are shelling out $4 per device to add AirPlay audio streaming into their products, but it seemed that demand for video to be included is soaring high, and HDTV manufacturers are very interested in having the AirPlay tag on their products. A couple of people “familiar with the matter” have informed Bloomberg that Apple Inc. could be taking AirPlay to the next level.

According to sources, the video streaming protocol is already baked in, but not enabled / allowed under the current licensing agreement. It’s bruited that the folks in Cupertino could soon expand the AirPlay license program to include video streaming from iPhones and iPads, with integration into HDTVs being the most obvious application. Specifically, the new plan would enable electronics makers to “use [AirPlay] in devices for streaming movies, TV shows and other video content,” but there’s no clear time table as to when any of this would go down.

Get ready to be bombarded by the ‘AirPlay’ marketing gimmick very soon.

SOURCE via Bloomberg