Getting lost in the ever growing Twitter universe? Me too, and so does Twitter themselves. That’s why they’ve introduced a new search function integrated into Twitter itself to make it easier for you to find and follow Twitter accounts based on your interests.

When you search for a topic, you can now discover accounts that are relevant to that particular subject. (Previously, you would have seen accounts that have the specific term in their name or username.) Just click on the “people” section of the search results page or search from the “Who to follow” page.

This new approach helps you find the Twitter users that will best help you follow your interests. For example, if you’re interested in hip hop, chances are that you’d like to follow hip hop artists. Searching for “hip hop” now surfaces accounts like @common and @questlove. (Previously, we typically showed accounts that have “hip hop” in the name.)

Sounds more and more like Google, which is good news.

SOURCE via Twitter