Previously we’ve heard about Acer crying like a little baby after comparing themselves to the likes of HP and Apple. Having saying sayonara to their former CEO Gianfranco Lanci, the Taiwanese company is now slapping a fresh coat of paint and a softer typeface upon its corporate identity, silently hoping that it’ll transform the company into a luxurious brand. The new Acer green is lighter and brighter and the more rounded new shape looks dull to me. Well, good luck Acer. You’ll need that.

SOURCE via Financial Times