Reports have surfaced that Ovi Store, Ovi Maps, and Ovi everything else will soon be getting a name change. Nokia has announced that the company is “evolving” its software brand identity by renaming its service offerings to Nokia services, starting with new devices in July and August.

This transition is expected to fully saturate in 2012, which is inevitably the period where the first Windows Phone 7 from Nokia is expected to arrive. Part of that agreement was for Nokia software, Maps in particular, to be made available in other Windows Phone devices and across Microsoft’s range of services, so it makes sense for Nokia to name everything under its big name for easier recognition (and marketing).

Nokia mentioned that nothing structural will be changed though, as this is just a new nameplate atop the same strategy as outlined previously. Goodbye Ovi, you will not be missed though.

SOURCE via Nokia