Report: 3.5 million 3D Blu-ray discs ‘sold’ in first year, half were bundled with hardware

We’ve seen plenty of 3D movies hitting the silver screen, and also television manufacturers are pushing 3DTVs and Blu Ray players that support 3D, but has 3D really taken off? Well, the only number we have to refer to is 3.5 million.
If that’s the number of a new laptop or smartphone or even camera, then that’ll be awesome, but that’s not the case here. That’s the number of 3D Blu-ray discs sold in the US, and half were included in the box with a Blu-ray player, which doesn’t sound very good indeed. Those numbers are based on an IHS Screen Digest estimate, tallying US sales beginning in June of 2010 and ending last month, though many larger titles didn’t make their debut until later in the year.
Still, if those results are even in the ballpark of official (unreleased) numbers from BD distributors, then things really aren’t looking up for 3D. With fewer than 100 titles even available on Blu-ray, however, we’re not really surprised that discs aren’t exactly flying off the shelves.
Obviously, as a growing number of movies are filmed in 3D we’ll see BD title availability increase as well, but with the technology’s lackluster beginnings over the last year and no sign that consumers are ready to spend more to embrace that new dimension, 3D may continue its slow crawl toward the mainstream for some time to come. If only we have the numbers for the international market.
SOURCE via TG Daily











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