Intel wants a piece of the smartphone market, and they want it so bad. The mobile market has been in the palm of ARM, with Qualcomm and Nvidia fighting for the crown, which seemed like a goldmine to Intel. The company has made no bones about its attempts to break into that booming space.

Despite big talk, however, it hasn’t really given smartphone manufacturers something they can work with. A new promotional video for its pint-sized Atom E6xx series, however, reveals that chipmaker may be taking a step in the right direction, highlighting a January 2012 date for bringing Android 2.3 to the processor.

Keep in mind, of course, that this isn’t a smartphone chip that we’re talking about here — the primary applications as outlined by Intel are retail, fitness equipment, digital signage and in-vehicle systems. Something very small, like an embedded system. Still, perhaps it marks a next step in the company’s push toward your mobile devices, or moreover, a shift for Android into more non-mobile things.