Nintendo boss: “Absolutely Not” to smartphone games

For anyone hoping that Nintendo will bring its games to the smartphone sector, President Satoru Iwata will quickly deflate your balloon with a big “NO!”
As previously reported, Nintendo investors seemingly want the company to delve into the smartphone sector — even Nintendo share prices spiked when news of a possible entry began to surface just after E3 2011. Investors expressed their concerns about launching another dedicated console, and they’ve expressed their concerns about not addressing Apple’s threat.
But Nintendo is adamant about its dedication to Nintendo hardware and first-party software running on that specific hardware set. Smartphone games — even classic titles that could be played through an official PlayStation Suite-like emulator — will probably never be on the table. That’s a shame.
“This is absolutely not under consideration,” company president Satoru Iwata replied when asked about Nintendo possibly making smartphone games during an interview with Japanese news organization Nikkei.
“If we did this, Nintendo would cease to be Nintendo. Having a hardware development team in-house is a major strength. It’s the duty of management to make use of those strengths. It’s probably the correct decision in the sense that the moment we started to release games on smartphones we’d make profits. However, I believe my responsibility is not to short term profits, but to Nintendo’s mid and long term competitive strength.”
Will Nintendo’s old-school stance eventually be its downfall? Sony has seen the value of smartphone development and not only helped launch the PlayStation-certified Xperia PLAY, but is working to launch its PlayStation emulator on Tegra 2-based devices in the coming months. And while its efforts may actually be all about revenue, Sony moving into the smartphone sector is also about consumer demand. Heck, even Microsoft has recognized this, adding Xbox Live support to Windows Phone 7.
As stated before, Nintendo investors want the company to enter the smartphone arena. Consumers want Nintendo to enter the smartphone arena. A reluctant Nintendo seems to be stuck in the past rather than embracing the present and preparing for the future… a mobile future.
SOURCE via Industrygamers











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