Transform car into a mouse. It is a promo video of the Toyota iQ new four-seater car.

“The feat required a large indoor space, a web cam, two laptops, an LED for the car, and a projection screen.

The camera tracked the light on the car and translated its position into X-Y co-ordinates. The first laptop sent these co-ordinates to the second laptop 30 times per second. The second laptop read these co-ordinates and moved its mouse cursor in real-time. That image was then projected onto the large screen”

Check it out after the break. Read more…

Brazilian company Giovanni+Draftfcb has came out with a creative idea to promote the Grand Prix UV Protector. They have put on sun protectors that shaped like sunglasses on those cars parked under the sun in Rio de Janeiro’s seaside. No wind please. More pictures after the break. Read more…

Sponsor a hole at Adverputt. Have fun at the site with the flash minigolf game. Seriously enjoy the game and forgotten it is an ad.

[via Ohgizmo]

A talented Japanese musical duo “Hifana” was commissioned by Nike to write and perform a live song using the Nike’s flexible running shoes as their instruments. Accelerometers and sensors were added to make the shoes interactive. Video after the break. Read more…

Add your favorite Internet tools to Google Chrome by installing extensions. Check out this cool commercial by Google Chrome UK Team. Video after the break. Read more…

In promoting the Shell Helix Engine Oil, the company have created a transparent Nissan 370Z. It looks really really cool. Video after the break. Read more…

Evian: We’re all babies inside. These photos were shot by fashion photographer Nathaniel Goldberg. More pictures after the break. Read more…

Hey guys, spend a little time and watch this. It is a 18-minutes long video by Ramin Bahrani. Struggling with its immortality, a discarded plastic bag (voiced by Werner Herzog) ventures through the environmentally barren remains of America as it searches for its maker. Video after the break. Read more…

GGRP Sound uses the record’s sleeve as a record player. Fold the cardboard sleeve and place the needle on the record and start spinning the record using pencil. One more picture after the break. Read more…

How to Dirty Your Wheels video is actually a promotional video for the ArmorAll Wheel Protectant. ArmorAll Wheel Protectant repel brake dust, road grime, and dirt, just spray it on clean and dry wheels and it will lasts up to four weeks. Video after the break. Read more…