Do you consider a camera that cost as much as a small hatch to be cheap? I don’t know man, but I’m confused. Though, we’re talking about medium format here, so it does go beyond your personal camwhoring little Sony camera. Hasselblad has brought down their most affordable camera to a level that they consider to be a steal. Their H4D-31 represents the ‘cheapest’ lineup for their famous medium format cameras, promising goodings of the H4D-40 but at a fraction of the price so you still can keep your arms and thighs. Things that you’ll get would be 31-megapixel glory, and a choice of either an 80mm prime lens or a CF-lens adapter to let you fit in all your V-System gears that you already have.

SOURCE via Engadget

Leica has announced their ‘new’ Leica V-Lux 2, which is actually a FZ100 rebadged with a red dot logo and some aroma. What’s under the body is a 14-Megapixel CMOS sensor that can be brought 24 times closer to the real action with the help of the superzoom” lens; along with 11fps burst mode, and 1080i AVCHD Full HD video recording which will make many people jelez. Expect some DSLR-qualities from this baby. The only odd thing about this is the hefty price of £675 ($1,053), which is rather odd. Just because of that red dot, Leica?

SOURCE via Leica

While rebadging is wise to cut development cost, sometimes it’s rather dull to see everything exactly the same, with no improvement. What’s more absurd is to sell it at a very high tad price. Here’s an example. The new Leica D-Lux 5, which is essentially a carbon copy of Panasonic’s LX5, slapped with a red dot. 1/1.63-inch CCD sensor capable of 10.1 megapixel stills, a 3.75 x DC Vario-Summicron lenses, and 720p AVCHD Lite video. Everything in the LX5 is in the D-Lux 5, except the price. £355 ($554) and it’s yours. Or you could buy Panasonic’s version, with less a red dot.

SOURCE via Leica

Panasonic has removed the curtain at Photokina to show to the rest of the world their latest baby, the Lumix GH2. There’s a 16 megapixel Live MOS sensor, SD / SDHC / SDXC memory card slot, Micro Four Thirds mount, 23 points of auto focus tracking, face detection and so on that will make you drool. ISO range from 160 to 12,800, hot shoe accessory mount, 3-inch twistable rear LCD, mini HDMI output, a 2.5mm remote / external microphone input and a 1080/60i movie mode, or record 1080/24p at 24Mbps (the highest in AVCHD format). What’s even special is the ability to take 3D photos with Panasonic’s new interchangeable 3D lens. Read more…

Photokina is up and running and we’d expect lots of new lens and shoot-shoot devices being revealed over these few days. Let’s start with Pentax. They’re highlighting their new Optio RZ10 which touts a 14 megapixel sensor, a 10x optical zoomer, an upgraded Auto Picture mode (you know, for the newbies), a CCD-shift-type shake reduction mechanism, 720p HD movie mode, face detection, a pet mode for snagging better pictures of Fido and a 2.7-inch rear LCD. There’s also nine-point auto focus, an ISO range of 80 to 6400, inbuilt flash, 82.7MB of integrated storage, an SD / SDHC expansion slot and a rechargeable battery good for around 260 shots on a full charge. Comes with five funky colors too!

SOURCE via Pentax

Canon sure has set their standard high in the photography world. Not losing out to other rivals and competitors, the Japanese company has developed a new 120-Megapixel CMOS sensor that is capable of shooting at 9.5fps, besides recording Full HD movies. Read more…

Kodak has announced three new products for you to film your High Definition videos, beautiful photos, and play them in your living room. Let’s check them out!

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The good ol` Thanko Spy Camera’s back, with a new update. Yes it still fit snuggly in your formal wear, but it’s got itself a bigger sensor this time! We’re talking about 8-Megapixel quality spy photos, and 1280 x 960 HD videos of your 50 minutes (on a 16GB virgin microSD) mission, in a charge! Just don’t use it on a stained shirt, or even the hallway cleaning lady would get out her deagle and shoot at you. For $58 bucks (¥4,980), you’ll be James Bond instantly! Just remember to gel your hair with mooze and bring your own microSD card. Try wear a black suit, if you want your mission to be successful.

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Fujifilm is refreshing their FinePix line up, with five new models hitting retail stores in August. Let’s have a look at all five of them.

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Well it’s the 30th Anniversary this year, so it’s expected that many new products centralizing on Gundam will emerge. Like cafes, and figures. And now comes the new challenger, mobile phone Company Softbank and Sharp announce 12.1-megapixel camera phone named the “Gunpla”.

Yep, it’s named the Gunpla alright. As you can see in the screen, it’s a flip phone, with the gigantic camera at the back. It even comes with EFSF (*Earth Federation Space Force in the U.C.). But the most important thing to all gunplas is that it comes with a 1:100 RX-78-2 Gundam! Read more…